This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Every bad client you've ever had, you chose. ā An ICP is how you give your future self permission to say no. Here's how to define one that actually works. š¬š§ London founders: come hang with us on May 19th.We're hosting a small AgencyHabits meet-up at Heist Bank. Food, drinks, and the honest kind of conversations - no agenda, no panels, no pitch decks.Peter Kang will be there...
6 days agoĀ ā¢Ā 1 min read
Nine risks that can take an agency down: Founder burnout. Key person dependency. Client concentration. Strategic misalignment. ...and five more. Episode 20 walks through each one, and how to prepare before they hit. One of the mitigations? Surrounding yourself with peers who give you perspective. We're doing exactly that in London on May 19th. šŗ Watch the episode on YouTube here. š¬š§ Sign up for the meetup here. Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a...
8 days agoĀ ā¢Ā 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind "If we had a nickel for every founder who tried hiring a salesperson and it didn't work out..." ā BD isn't one job. It's five. Here's the sequence for handing them off without setting anyone up to fail. "I found you on Reddit." ā That's what a PE operating partner told Drew Giovannoli when she came inbound. The post she saw? Seven months old. His takeaway: brand awareness...
13 days agoĀ ā¢Ā 1 min read
Episode 19 is about learning from other agency owners. The perspective you gain. The blind spots you catch. The relationships that last years. We're coming to London on May 19th to do exactly that. More details soon. For now, give the episode a listen. šŗ Watch on YouTube here. š§ Listen here. Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators featuring lessons learned from our...
15 days agoĀ ā¢Ā 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind There's a client on your roster right now that you know isn't a good fit. - The 7-factor framework for evaluating every client, and deciding who stays, who goes, and who's quietly costing you more than they pay. It's official: we're coming to London. Save the date - May 19th. If you want in, express your interest below or DM Peter directly. š [Register your interest here] What...
20 days agoĀ ā¢Ā 1 min read
Dear founder... Stop trying to hire one person to replace yourself. That's the takeaway from Episode 32. Peter and Sei-Wook walk through the five BD functions, the right sequence to delegate them, and how to go from bottleneck to architect. One of our most-watched episodes, for good reason. šŗ Watch on YouTube here. š§ Listen here. Who are we? Hi, we're Peter and Sei-Wook, co-founders of Barrel Holdings, a portfolio of agency businesses. We also run AgencyHabits, a resource for agency operators...
22 days agoĀ ā¢Ā 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind We just partnered with Automattic for Agencies. We're planning something we're genuinely excited about: a live fireside chat called "Mind the Gaps" about the gap between what your agency's positioning says and what prospects (and AI) actually see. More details coming soon. Stay tuned. We're planning an event in London. If you're interested in joining us in person, let us know -...
27 days agoĀ ā¢Ā 1 min read
A slightly different newsletter this week. No episode breakdown, just two quick things we wanted to share. First: we're on YouTube. If you're more of a video person, we've been uploading all of our podcast episodes there. Same frameworks, same conversations, just easier to watch and follow. We're pushing toward 100 subscribers, and honestly, if you want to help us get there, a subscribe goes a long way. šŗ Subscribe on YouTube here. Second: would you come to a London meetup? We'll be in London...
29 days agoĀ ā¢Ā 1 min read
This Week's Agency Insights Every week, we share content to help you run your agency business. What's Top of Mind Are you financing your clients, or are they financing you? ā The working capital question most agencies never ask, and the billing shifts that flip the answer. šŗ Prefer video? Every framework, tool, and resource we publish is also available on our YouTube channel - full video podcasts with Peter and Sei-Wook breaking it all down. Subscribe so you don't miss one. Subscribe on...
about 1 month agoĀ ā¢Ā 1 min read